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She's flipping it

Logo and Collateral

Scope: Designed a minimalistic logo for a female home improvement DIYer, incorporating a muted color palette as requested. The logo creatively combined a simple house outline with floral elements resembling saw blades, softened by pink tones to balance strength and femininity.

Additionally, created complementary collateral including a yard sign, business cards, and an editable email signature in Canva, enabling the client to update and print materials independently.