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Character craftsmen

Meta Ads

Character Craftsman builds high-quality decks and outdoor living spaces across the metro Atlanta area. We developed and managed a Facebook and Instagram campaign focused on reaching local homeowners and increasing qualified lead volume.

Scope:
- Full campaign setup, including objective selection and account optimization
- Creation and testing of two ad variations, with non-performing creative paused after optimization
- Audience targeting based on service area coverage and ideal customer profile
- Increased lead generation through messages and calls, outperforming previous boosted-post efforts